Marketing Manager (Head of Marketing) Job in Malmö | Swedish Nutra AB

We are looking for a hands-on Marketing Manager (Head of Marketing) to own our brand and demand engine across our B2B and own-brand business. This is a leadership role with full creative ownership and the resources to shape both strategy and execution. You will lead our marketing team, own the marketing budget, and build the engine that drives awareness, leads, and growth. You will report directly to the CEO/COO and work on-site at our Malmö HQ.

• Brand, design, and web: Directing brand strategy, packaging artwork, and managing our websites.
• Search and on-platform marketing: Overseeing SEO, Google Ads, and marketplace/on-platform advertising and content.
• Demand generation: Developing and executing our B2B/salon outreach program, including ideal customer profiling, offer development, segmentation, content, and results.
• Marketing automation: Managing campaigns, forms, and nurture flows within HubSpot.
• International expansion: Partnering with our regulatory team on packaging localization and product-registration processes for new markets.
• Market and competitive intelligence: Tracking category, market, and competitor activity to inform strategy.
• B2B marketing content: Creating sales materials, product catalogues, price-list designs, newsletters, and enhancing the sample/presentation experience.
• Amazon channel: Taking full ownership and accountability for our Amazon channel and its performance.

• A senior marketing leader with a proven track record in both brand and performance/demand marketing.
• Strong hands-on capability in Google Ads, SEO, and marketplace/Amazon advertising.
• Experience running marketing automation (HubSpot).